By accessing or using this application ("App"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, you must not use the App.

You confirm that you are at least 18 years old and legally capable of entering into a binding agreement.

The App provides users with insights and commentary based on questionnaire responses relating to personal values and relationship dynamics.

The App is provided for informational, educational, and entertainment purposes only.

The App does not provide:

• Relationship counselling
• Psychological or therapeutic advice
• Medical or mental health advice
• Legal or financial advice

The content and results generated are not a substitute for advice from qualified professionals. If you are experiencing relationship difficulties, emotional distress, or mental health concerns, you should seek advice from an appropriately qualified professional.

The App may draw on established research and long-term studies. However:

• Results are generated automatically based on user input
• Outputs are generalised and not tailored professional assessments
• We do not guarantee accuracy, completeness, or suitability

Human relationships are complex and cannot be fully assessed through automated tools.

You acknowledge and agree that:

• You use the App at your own risk
• You are solely responsible for how you interpret the results
• You are solely responsible for any actions or decisions you take

You agree not to rely on the App as the sole basis for significant personal or relationship decisions.

The App is not designed to address serious or high-risk circumstances, including:

• Domestic abuse or coercive control
• Mental health crises
• Trauma or safeguarding concerns
• Legal disputes

If you are in danger or require urgent help, you should contact emergency services or an appropriate support organisation immediately.

Nothing in these Terms excludes or limits liability where it would be unlawful to do so, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any rights you have under the Consumer Rights Act 2015.

Subject to the above, to the fullest extent permitted by law, Applied Emotions Ltd shall not be liable for:

• Any indirect or consequential loss
• Loss of profits, opportunity, or goodwill
• Emotional distress or relationship outcomes
• Decisions made based on App content

We do not guarantee:

• Compatibility outcomes
• Relationship success or improvement
• Accuracy of matching or analysis

The App is a tool for reflection, not prediction or diagnosis.

If you are a consumer based in the UK:

• You have certain legal rights that cannot be excluded
• The App must be provided with reasonable care and skill

If the App is paid for, additional rights may apply under UK consumer law.

All intellectual property rights in the App, including content, design, and underlying systems, are owned by or licensed to Applied Emotions Ltd. You may not copy, reproduce, or distribute any part of the App without permission.

We process personal data in accordance with applicable UK data protection law, including the UK GDPR and the Data Protection Act 2018. Please refer to our Privacy Policy below for full details on how your data is collected and used.

You agree not to:

• Use the App for unlawful purposes
• Provide false or misleading information
• Attempt to interfere with or disrupt the App

We may suspend or terminate access to the App where you breach these Terms or misuse the service.

These Terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

We may update these Terms from time to time. Continued use of the App constitutes acceptance of any updated Terms.

Kindred is a product made by Applied Emotions Ltd ("we," "our," or "us"). Applied Emotions Ltd is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the Kindred assessment platform.

Personal Information

When you create an account or take our assessment, we collect:

• Email address
• Full name
• Assessment responses and answers
• Assessment results and score data

Technical Information

We automatically collect:

• IP address
• Browser type and version
• Device information
• Pages visited and time spent
• Referring/exit pages

We use the information we collect for:

• Providing and improving the Kindred assessment service
• Generating your personalized assessment results
• Communicating with you about your account and results
• Analyzing usage patterns to enhance user experience
• Conducting research on personality and values (anonymized data only)
• Complying with legal obligations
• Preventing fraud and ensuring platform security

We do not sell your personal information to third parties. We may share information only in these circumstances:

• Service Providers: With vendors who assist us in operating our website and providing services
• Legal Compliance: When required by law or to protect our legal rights
• Research: Anonymized data may be used for academic and research purposes
• Business Transfers: In the event of a merger, acquisition, or asset sale

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. This includes encryption, secure servers, and regular security audits. However, no method of transmission over the internet or electronic storage is completely secure.

We retain your assessment data for as long as your account is active. You may request deletion of your data at any time by contacting us. We will comply with deletion requests within 30 days, except where we are required by law to retain information.

You have the right to:

• Access your personal information
• Correct inaccurate data
• Request deletion of your data
• Opt-out of certain data processing
• Withdraw consent at any time
• Receive a copy of your data in a portable format

To exercise these rights, please contact us at the email address below.

Our website may contain links to third-party websites. We are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites before providing your information.

Kindred is not intended for individuals under the age of 13. We do not knowingly collect information from children under 13. If we become aware that we have collected such information, we will delete it immediately.

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the updated policy on our website and updating the "Last updated" date. Your continued use of the platform constitutes acceptance of the updated policy.

This Privacy Policy complies with applicable data protection regulations including the General Data Protection Regulation (GDPR) and other international privacy laws. If you are located in the European Union, you have additional rights under GDPR.